Fumé et Salé
subscription box & packaging
Fumé et Salé Charcuterie was designed for a subscription box project in my senior year at Johnson & Wales University. I chose to go out of my comfort zone and create a concept that heavily relied on food photography.
The project perimeters included the branding, a physical subscription box and a website. Branding the items within the subscription box was optional, but I chose to go this path for a more cohesive package. Fumé et Salé is French for 'smoked and salted,' and I chose this because charcuterie has French origins and influences.
Overall, the subscription box is more on the luxury side, including a wooden storage box with a cutting board lid and nine food items. I included paper shreds to fill the empty space. Hypothetically, ice packs would also be included to keep the food chilled, and it'd have to have expedited shipping. A set of four cheese knives were also intended to be included, but they were lost in shipping.