social media campaign
#MaskUpPVD is a graphic-intensive social media series promoting the usage of facemasks (worn by RI role models) to Providence residents and beyond. With bold text, vibrant colors, and a retro, half-tone design, these graphics were made to be eye-catching and easily understood. The people are all known in the Providence and Rhode Island communities, as well as the Big Blue Bug and Roger Williams Park Zoo. The collaborative aspect was an important key to expanding our reach on social media through shares.
Below is a feature of the campaign and these graphics on The Rhode Show, a segment on a local news channel.