Pratt Acceptance Package
packaging, print & component design
This assignment brought the challenge to create a complete college acceptance package. I followed Pratt’s existing brand guidelines for the most part, though I dismissed suggestions mainly about logo presentation and placement for the creative liberty of this class exercise.
My complete, physical package includes: the box, acceptance letter, agenda, sketchbook, mini flash light, acrylic pin, metal utility card, stickers, parking pass, and their hypothetical academic adviser’s business card. Digital components include a USB drive and a lanyard based on which school within the institute.
Most components were printed on card stock, excluding some stickers. The paper shreds are Astrobrite and French brand papers. The acrylic pin and metal utility card were created in collaboration with the Innovation Lab in Johnson & Wales University.